From Market Intelligence to Market Leadership
Identifying where to grow, what to prioritize, and how to win.
What We Do
Commercial & Category Strategy
Market Analysis & Intelligence
Business Planning
Business Analytics & Insights
Deliver growth initiatives, expanding into new markets, establishing category leadership, and leading business transformation.
Transform market intelligence, consumer insights, and financial analysis from strategy to execution.
Key Results
Accelerated Growth in Declining Markets: Delivered 10% YoY growth, $25M in new category revenue, and $8M through account expansion by market analysis and category strategy for mobile accessory brand.
Directed Large-Scale Businesses: Drove $150M revenue and 2.8M units for mobile accessory brand and $862M and 1.9M units for computing brand by leading business planning, commercial strategies, and cross-functional relationships.
Built Category Leadership Globally: Led 11-member cross-functional team for business unit launch in Europe including market analysis, business planning, and commercial strategies to achieve $16M revenue. Led growth strategies in China driving $54M in revenues. Owned merchant strategies for a $650M category in the U.S.
Improved Portfolio Performance: Developed commercial strategies improving margins by $22.6M via market segmentation, $18.5M via private label expansion, and $2M in savings via product mix analysis.
Differentiated impact.
Diverse cross-functional experiences across category management, sales, merchant buying, and consulting.
Strong relationship management skills.
Extensive retail and manufacturing background.
Global leadership roles based in the U.S., China, Turkey, and the UK.
Driving better results through cross-functional collaboration.
Earning trust and credibility quickly which helps influence key decisions and navigate challenges.
Bridging the gap between front-end customer experience and back-end operations.
The cultural awareness to work with and lead diverse teams and adapt strategies to your market.